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    <loc>https://orca-harpsichord-d753.squarespace.com/blog/roast</loc>
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      <image:caption>Coffee Shop Rebrand.</image:caption>
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      <image:caption>We’re Back Roast moves beyond the coffee shop and into everyday life. Each image captures a different person and moment in the day, showing how Roast can fit into different routines. The clothing and styling reflect the colours used throughout the rebrand, connecting each scene back to the coffee shop and keeping everything recognisably Roast.</image:caption>
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      <image:title>Blog posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>From Inbox to in-store Designed for existing customers and subscribers, the email creates a familiar welcome back while introducing the new Roast. Consistent visuals and messaging connect the experience from inbox to in-store.</image:caption>
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    <lastmod>2026-08-19</lastmod>
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      <image:caption>This campaign shows how consistent photography helps launch a luxury beach hotel across the web, social media, and email. To create this project, I used advanced AI prompting to build a completely unique visual library. This matches the exact style, clean lighting, and professional eye I would bring to a real on-site photography shoot for boutique hotels and luxury spaces.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>I wanted the visuals to lead the campaign, using atmosphere over heavy messaging. A subtle dark overlay creates focus, while a simple CTA gives the viewer a clear next step.</image:caption>
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      <image:caption>Kalí - Rhodes. GreeCE. CONCEPT • CREATIVE DIRECTION • AI IMAGE DIRECTION • CAMPAIGN DESIGN</image:caption>
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