Roast
Coffee Shop Rebrand & Campaign.
Roast was reimagined as a bold, retro-inspired coffee shop with a more distinctive identity and a clearer sense of personality. The new direction brings together the physical space, digital touchpoints and campaign creative to create one recognisable brand experience.
Build a more consistent experience across every touchpoint, broaden Roast's appeal and create a brand that feels distinctive without losing the familiarity of a local coffee shop.
A familiar favourite, reimagined.
A warm, earthy palette combines soft neutrals with deeper tones, giving Roast a visual identity that feels distinctive, welcoming and recognisable across every touchpoint.
We’re Back
The launch campaign takes Roast beyond the coffee shop and into everyday life, using different people, routines and moments to reflect the broader audience the rebrand is designed to reach. Styling draws from the brand palette, creating a visual thread between the campaign and the physical space.
Something for Everyone
From Inbox to in-store
Designed for existing customers and subscribers, the email creates a familiar welcome back while introducing the new Roast. The same visual language and messaging carries through from inbox to in-store, making the rebrand feel like one connected experience.
THE PROJECT
REBRAND • CAMPAIGN • DIGITAL