Roast
Coffee Shop Rebrand.
Roast was reimagined as a bold, retro-inspired coffee shop with a more distinctive and consistent identity. The new direction brings together the physical space, digital touchpoints and campaign creative to create one recognisable brand experience.
Create consistency across channels, improve the customer journey and broaden the audience, building a brand that feels distinctive, approachable and relevant to more people.
A familiar favourite, reimagined.
A warm, earthy palette brings the identity together, combining soft neutrals with deeper tones to create a visual language that feels distinctive, welcoming and recognisably Roast.
We’re Back
Roast moves beyond the coffee shop and into everyday life. Each image captures a different person and moment in the day, showing how Roast can fit into different routines. The clothing and styling reflect the colours used throughout the rebrand, connecting each scene back to the coffee shop and keeping everything recognisably Roast.
Something for Everyone
From Inbox to in-store
Designed for existing customers and subscribers, the email creates a familiar welcome back while introducing the new Roast. Consistent visuals and messaging connect the experience from inbox to in-store.