These projects are self-initiated campaigns, created to explore the kind of work I enjoy most, bringing together campaign thinking, photography, creative direction and digital content to build an idea from concept through to execution.
A three-step body-care campaign that turns an overlooked routine into something bold, simple and impossible to ignore.
A retro-inspired coffee shop rebrand built around a bolder identity, a wider audience and a consistent experience across every touchpoint.
A fictional hotel launch shaped through art direction, AI-generated imagery and considered digital touchpoints, designed to sell a feeling before a stay.
