Selected Work
These projects are self-initiated campaigns, created to explore the kind of work I enjoy most - combining photography, creative direction, brand alignment and digital content into one visual idea.
Blog posts
These projects are self-initiated campaigns, created to explore the kind of work I enjoy most - combining photography, creative direction, brand alignment and digital content into one visual idea.
A bold, retro-inspired coffee shop rebrand designed to create consistency across channels, connect with a wider audience and bring Roast to life across every touchpoint.
A fictional hotel launch shaped through art direction, AI-generated imagery and considered digital touchpoints, designed to sell a feeling before a stay.